What are the conventions of music videos?
- 3 - 4 minutes
- Studio
- Visuals reflect lyrics -Usually
- Sometimes videos are abstract/conception
- Focus of artist as "star"
- e.g. low angle = high status close-ups repeated
- costume - might be inspirational/themed so designer/varies by genre
- "Authorage" - the stars distinctive usual style
- Fast cutting rate, many shots
- Cutting rhythm - in sync with beats/lyrics
- Lip Sync - performance - dancing playing instruments
Beyonce - Single Ladies Music Video:
Camera pans
Beyonce framed
Transitions through lighting -fades
Cutting rate at same pace of beat; Started slow but speed up
Wide shots
Themed costume - Beyonce has distinct costume plus glove (connoting ring)
Ariana Grande & Iggy - Problem Music Video:
Varied shots
Themed - 60s - mise-en-scene: bike, set, costumes, hair
Stars Sexualized/Star Quality - Ariana - dizzy & Iggy - mature and tough
SFX - Greenscreen/projection (Graphic)
Lip Sync
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